Rachel Gogel on Redefining a Creative Career

This week on the DesignThinkers podcast, I’m joined by Rachel Gogel. Rachel is an independent creative executive shaping the future of design at the intersection of brand, culture, and technology.

After building multidisciplinary teams at places like GQ, The New York Times, Meta, and Godfrey Dadich, Rachel launched her own consultancy in 2020. Since then, she’s worked with everyone from tech giants like Airbnb and Dropbox to smaller purpose-driven, often women-founded ventures.

In this episode, we talk about what it means to lead creatively—without being full-time. Rachel walks us through the rise of fractional leadership, how she designs her own career on her own terms, and why negotiating your worth is a skill every designer should learn. We explore the challenges of showing work that isn’t always visual, and the importance of making space for queer and marginalized voices in the industry.

Whether you’re freelance-curious, burnt out on traditional career paths, or just looking to redefine what success means for you—Rachel’s story will leave you feeling empowered, clear-eyed, and ready to think differently.

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