Pablo Martin on Building an Agency Culture In-House

This week on the DesignThinkers podcast, I’m joined by Pablo Martin, Creative Director at MUBI. A legend in editorial design, Pablo has spent four decades shaping the visual language of publications and brands across Spain, the UK, and beyond. His journey has taken him from a work placement with Massimo Vignelli to co-founding the Barcelona-based studio Grafica and then Atlas, to leading major cultural projects for clients of all kinds, to now steering the global creative vision of MUBI.

At MUBI, Pablo oversees everything from brand identity to experimental publishing—including Notebook, the streaming platform’s print magazine that treats cinema as both cultural archive and design playground. In this conversation, we talk about his path through editorial design, why he’s always resisted specialization, what it means to run an in-house team that thinks like a studio, and how print still has the power to push boundaries in a digital-first world.

This episode is brought to you by MUBI, a curated streaming service for great cinema from around the globe. Try MUBI free for 30 days at mubi.com/designthinkers.

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