Charli and Femke dive into their experiences working with freelancers and agencies in their side projects and day jobs. Charli shares the decision-making process behind choosing an agency for a recent rebrand at Convert Kit, the challenges they encountered, and how involved they were in the collaboration. The hosts also offer practical advice for anyone deciding whether to keep a project in-house or outsource it to freelancers or agencies. Show Timestamps: 0:46 - Episode introduction 1:38 - Charli’s update 3:04 - Femke’s update 5:04 - Femke and Charli share their experiences working with freelancers and agencies in side projects and day jobs. 8:26 - Why did you choose an agency for the rebrand Instead of a freelancer? 10:56 - How did you select the right agency? 12:38 - What did the collaboration with the agency look like? 15:13 - Charli’s role and responsibility in the project 16:05 - Femke and Charli discuss the challenges they faced when working with agencies and freelancers. 17:59 - Freelancers and Initiative: what’s been your experience? How much direction do freelancers need? 20:38 - What are the best ways to work with an agency? 27:03 - Tips for deciding between outsourcing and in-house projects Show Links: Femke’s course “Product strategy for designers” Share your topic suggestions for the show with us at
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