Dentist Profit Playbook - Dr Harry Singh

Dr Harry Singh’s story is a reflection of how many dentists are looking to introduce facial aesthetics into their dental business. He started offering facial aesthetics 20 years ago in his very successful dental business. However, he became disappointed and lost his passion for aesthetics as he didn't know how to market and sell these aesthetics services to his patients. He tried every marketing strategy and it wasn’t working. He struggled for many years and he eventually gave up. He didn’t renew his aesthetic indemnity and went back to Dentistry. Then one day, he decided to educate himself on marketing, sales and human psychology and his aesthetics business skyrocketed. In fact, it went so well, he decided to quit Dentistry and solely focus on facial aesthetics, which he has been doing for the last 10 years. He realised that the one thing that stopped him was the incorrect ‘marketing mix’ which was different from the one he was using to attract dental patients. The ‘Dentist Profit P