UA Coffee Talk: Mobile Marketing for Card Games

Indie mobile game developer WildCard Games has been developing mobile card games for the past 7 years launching games like Ultimate Cribbage, Cribbage, and Backgammon.   How does this 2 person studio get to the next level in growing their mobile game products?  

Let's DIVE DEEP! We review mobile marketing strategy and discuss channels, campaigns, creative types. 

Deep discussion on using Facebook's AEO and VO relative to other forms of marketing.  

Great discussion with WildCard's Josh Chandley their Chief Operating Officer. https://www.linkedin.com/in/joshchandley  

Expert UA Advisors:

• Nebo Radovic, N3twork: https://www.linkedin.com/in/nebojsaradovic/
• Jon Lau, Weee!: https://www.linkedin.com/in/jonathan-y-lau/  

TOPICS DISCUSSED:

• Intro to WildCard Studios
• Current Marketing Campaigns
• Initial Feedback
• Fluctuating ARPU Curve
• AEO and VO Considerations
• Creative Types
• Scale Considerations
• IDFA Considerations 
• Facebook Algorithms 
• Final Words of Advice