TWIG #322 Farmville, Pokemon Go, and Female Gamers

Mishka wrestles with the implications of AppLovin’s Triple Dot acquisition, while Scopely’s latest move has everyone questioning the future of Pokémon Go. Eric breaks down the latest insights from the Turkish gaming industry, while Jen dissects the Midia Research gamer segmentation report. Phil revisits the hypercasual ad playbook, while Subway Surfers just keeps running. Plus, a final look at GDC announcements, the mobile vs. console showdown, and what it all means for the industry.

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04:24 Turkish Gaming Industry Insights
06:20 GDC Event Announcements
09:16 Triple Dot and AppLovin Acquisition Analysis
22:58 Midia Research Gamer Segmentation Report
30:10 Social Elements in Gaming
30:35 Mobile vs Console
31:13 Farmville, Monopoly Go, and Female Gamers
33:41 Subway Surfers
34:23 The Hypercasual Ad Strategy
41:12 Scopely's Acquisition of Niantic Games
44:04 The Future of Pokemon Go
53:50 Scopely's Strategy