Growth Triggers #3 IDFA Depreciation for the Product Leads

Growth Triggers is a segment focusing on all matters of growth. In this episode, we focus on;

• How much info will I have about where the players are coming from post IDFA
• what happens to a/b testing and offers?
• What happens to soft-launching
• Ad monetization?
• LTV curve vs. LTV curves
• Are fake ads done? 
• how can product teams help the marketing team?

Your hosts

Michail Katkoff and Eric Seufert