East vs. West - How to Rival Chinese Game Publishers

The Chinese mobile market is expected to reach 21 billion Dollars in 2020 growing a staggering 17% year-over-year. In addition to having this massive - and from the Western perspective nearly impenetrable - home market, Chinese publishers have been having ever more success in the West. 

Deconstructor of Fun podcast is joined by Daniel Ahmad, Yang Liu, and Eric Kress to discuss the characteristics of the Chinese mobile games market and how Western developers could better compete against their Chinese counterparts.

The topics covered are: 

• Why are Chinese games are succeeding in the West when hit titles from Korea and Japan are struggling?
• Most Western hits haven’t become big in China. Why is that?
• Is there a moat that Western publishers can build against Chinese rivals in the West?
• What policies can be made to even out the competition?
• What is the market going to look like in 3 - 5 years?