What really happens when brands collide with games? Mishka Katkoff sits down with Bastian Bergmann, COO of Solsten, to break down why gaming is the most transformative medium of our time, how consumer psychology shapes player engagement, and why authenticity in games runs circles around social media. 00:20 The Power of Reading and Writing 01:12 Video Games as a Medium for Transformation 02:57 Parenting and Gaming: Finding Balance 08:25 Understanding Consumer Psychology 13:39 The Importance of Human Connection in Marketing 19:50 Gaming and Emotional Engagement 23:09 Games Driving Social Change 28:37 The Business Impact of Gaming on Brands 30:42 Navigating Risks in Gaming Investments 32:56 Starting Small: Testing the Waters in Gaming 36:08 Key Performance Indicators for Gaming Initiatives 39:26 Authenticity in Gaming vs. Social Media 43:49 Integrating Brands into Games: Challenges and Opportunities 45:47 Myth Busting: Data, Creativity, and Gaming Audiences
