275. Beyond User Acquisition: How to Win with Influencer Marketing

Marion Balinoff and Sara Guerola share data-driven strategies for maximizing influencer marketing in gaming.

As CPIs rise and privacy regulations evolve, influencer marketing is becoming a key performance channel. Marion and Sara break down budget calculations, track organic uplift, and analyze campaign performance while highlighting tactics like QR codes, giveaways, and custom in-game assets to boost conversions.

Whether you’re testing with smaller creators or scaling with top-tier influencers, this episode provides a strategic framework for driving profitable results.

00:00 Introduction to Influencer and Podcast Marketing

02:56 Meet the Experts: Marion and Sarah

04:33 Defining Influencer and Podcast Marketing

08:16 Budgeting and Setting Objectives

14:24 Measuring Campaign Performance

23:58 Tracking Links and Performance Metrics

24:35 Challenges in Getting Clicks

25:08 Podcast Advertising Strategies

27:21 Creative Performance Reports

30:40 Influencer Integration in Games

32:56 Effective Campaign Strategies

34:45 Deep Integration Benefits

38:11 Creative and Contract Tips

42:57 Final Thoughts and Recommendations