253. TikTok's LiveOps Enchantment

Join us on the Deconstructor of Fun Podcast as we delve into LiveOps strategies for Q5 with esteemed guests Sezer Degirmenbasi, head of EMEA for mobile gaming at TikTok, and John Wright, head of publishing at Kwalee.

In this episode, you’ll discover what Q5 is and why it's crucial for game marketers and learn detailed strategies for leveraging TikTok's LiveOps tools to extend your game's lifecycle, increase user engagement, and maximize revenue

00:00 Introduction

00:56 Understanding Q5: The Invisible Quarter

06:10 LiveOps Strategies and Definitions

11:27 TikTok's Role in LiveOps Success

16:24 TikTok's LiveOps Program Explained

21:56 Creative Strategies for LiveOps

27:55 The Need for Differentiation

29:34 Reviving Older Games with TikTok

36:56 Success Metrics for LiveOps Campaigns

46:54 Final Thoughts and Advice for Developers

51:02 Culturalization in LiveOps

54:35 Conclusion and Community Engagement