In this episode, George Evjen shares what happens after the team buys in—when the hype is high, belief is strong, but the results still haven’t shown up. Whether you’re coaching athletes, leading software teams, or trying to change yourself, the challenge isn’t buy-in. It’s habit change . It’s discipline. It’s doing the work when motivation fades. George unpacks: The illusion of buy-in vs. real execution The Can / Can’t / Won’t framework for leadership decision-making Why you must coach even the most committed team The power of letting people touch the dream What Ed Mylett taught him about reaching your goals Why tolerating small slips becomes your culture And the blunt truth: You don’t need motivation—you need discipline. This is the episode for leaders who want to build real culture, real habits, and real results. 🔁 Referenced in this Episode: Dan Martell’s approach to building aligned teams Ed Mylett’s “touch the dream” philosophy The importance of consistent standards in youth sports and business DeadThree’s mission to coach teams toward greatness 🙋♂️ Work With George / DeadThree Coaching: We’re working with 1:1 clients, teams, and organizations across industries to build elite culture, discipline, and execution. 🔗 https://deadthreecoaching.com 👥 Join Our Community: Grow with like-minded leaders: https://community.deadthreecoaching.com ✉️ Sign Up for the Newsletter: Weekly insights to help you lead and execute better: https://deadthreecoaching.com/newsletter 🔗 Follow & Connect: Instagram: @deadthreecoaching LinkedIn: George Evjen
