Instant fashion is everywhere now. Open Myntra or Ajio and you will see the option to get clothes delivered in minutes. But who is this really for? Are shoppers truly demanding 30 minute outfits? In this episode, we dive into what is driving the push for instant fashion, how it works behind the scenes, and why it has become such a high stakes bet for India’s biggest fashion apps. Take this survey to share your best prompt. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
