Meesho is preparing for one of India’s most watched IPOs. The company built its success in small-town India, where trust matters more than speed. Over 75% of its orders are still paid in cash on delivery. That approach helped Meesho win millions of new shoppers and grow faster than bigger rivals. But it also ties up cash and squeezes margins, making investors uneasy. Now Meesho is working with Razorpay to encourage more prepaid payments and faster settlements. But can a company that grew by trusting cash-first customers convince them to go digital without losing their loyalty? Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
