Episode Ep 171 November 13, 2025 21 min 57s

Ep171 - Books, Branding & Building Legacy

From Dawn of a New Era the Podcast Dawn McGruer

In this episode of Dawn of a New Era, I’m diving into one of the most underestimated yet powerful moves you can make as a business owner, writing a book.

From my first collaborative book Character Building at just 21, created after losing six loved ones in six months, to publishing Dynamic Digital Marketing with Wiley in 2020, books have been a pivotal part of my personal healing, my credibility as a thought leader, and the growth of my businesses.

I share the behind-the-scenes of both journeys, the pain and joy of writing, the reality of self-publishing versus landing a traditional deal, and how a book can act as a launchpad for bigger opportunities in speaking, media, and business.

Whether it’s about leaving your legacy, building authority, or opening doors you didn’t know existed, this episode will inspire you to stop waiting for the “perfect time” and start writing.

Highlights:

(01:42) The story behind Dawn’s first book at 21

(06:28) From trauma to legacy: why Character Building was written

(12:47) How Dynamic Digital Marketing came to life with Wiley

(19:15) The unexpected publishing deal that started in a junk folder

(26:03) Why a book instantly elevates credibility and opportunity

(33:41) Should you self-publish or go with a publisher?

(38:52) How a book fuels speaking gigs, media, and brand growth

(44:10) The legacy lens: creating something that lasts

Connect with Dawn

Follow Dawn on Instagram: @dawnmcgruer

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