Schottenheimer Builds Trust Through Calls | Dallas Cowboys News

Brian Schottenheimer is rewriting the playbook on NFL coaching by prioritizing honesty and direct communication. After trading for Broderick Jones, he personally called key players like Tyler Guyton and Terence Steele—knowing they’d see the news first on their phones—to build trust and show he’s being straight with them, even if they disagree. Rooted in his college days under Steve Spurrier and shaped by decades in the league, Schottenheimer believes today’s fast-moving NFL demands coaches be upfront. He extends this care even to cut players, giving them personalized notes and connections for their next steps. As the Cowboys prepare for their season opener, Schottenheimer’s focus on trust and transparency is shaping a culture where players feel seen—not just used.

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