Why do newspaper endorsements still matter?

Have the newspapers decided who they are going to back at the next general election and if they have will it actually have any impact? The New Statesman’s media correspondent, Will Turvill, joins Rachel Cunliffe to discuss his research into the main papers’ editorials to understand what they might say at the next election and why it still matters.

They talk about how endorsements can set the broadcast media agenda, if papers follow readers or lead them – and why Murdoch was unhappy about the “Sun Wot Won It” headline in 1992.

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