Smallest English County Approves Its First McDonald’s

Rutland [RUHT-luh nd], the smallest county in England, has approved the construction of a McDonald’s branch despite numerous complaints from residents. The county, which takes pride in its rural scenery and traditional market town, initially prohibited major fast-food brands from setting up shop within its territory. The proposal to build a McDonald’s was met by over 50 objections from residents. However, these have not deterred Rutland County Council’s planning committee from giving the green light to the famous fast-food chain’s construction. According to a report, the development was eventually approved because the design and layout of the proposal were deemed suitable for the area. The closest branches of McDonald’s to Rutland are about 9 to 14 miles away, and some residents expressed that it will be convenient to have one nearby. The opening of the store can also create jobs for residents. However, many still believe that it will come at a price. Residents are worried that having a McDonald’s will eventually change the image of the county and undermine “The Rutland Brand,” which is all about having “much in little.” A resident raised that the introduction of a fast-food restaurant in the county can ultimately affect local businesses in the town. In addition, locals fear that the franchise will lead to trash build-up in the area. One resident also pointed out that other brands like KFC and Burger King will likely follow in McDonald’s footsteps, and doing so may affect children’s health. Another complained that the fast-food restaurant will be an eyesore even though McDonald’s intends to use materials with natural and neutral colors for its Rutland branch.