Business Spotlight: Domino’s Part 2

Continued from Part 1… After the millennium, Domino’s went full steam ahead with emerging technologies, rolling out mobile and online ordering in 2007, followed in 2008 by the Domino’s Tracker, which allows customers to check the progress of their order. Its biggest change, however, came at the end of the decade. In 2009, the company completely changed its 49-year-old pizza recipe. Luckily for Domino’s, by this time the chain was more popular than ever. Riding this success, the 2010s saw Domino’s take some interesting turns. Ironically, given its history, many of these were vehicle-related. In 2015, it released the Domino’s DXP, a specially designed pizza delivery vehicle and then in 2019, it began using e-bikes for delivery. All this made Domino’s well prepared for the pandemic, and it was able to introduce carside delivery in certain locations in 2020. In fact, as far as businesses go, Domino’s has had few issues during COVID-19 — and today it’s almost certainly running a lot smoother than that 60-year-old Volkswagen Beetle! (Jasmin Hayward) This article was provided by The Japan Times Alpha.