Amazon Launches E-commerce Operations in Turkey

American e-commerce giant Amazon launched its services in Turkey on September 19. The company’s new Turkish website, Amazon.com.tr, is now up and running and features a wide variety of products, such as books, electronics, household items, and toys. With its huge product selection, Amazon hopes to provide customers with everything they need online at more affordable prices. The company also promises easier and faster delivery to its customers. Aside from attending to its customers’ needs, Amazon Turkey is also catering to local businesses. The company lets businesses of any size sell on its website for free to encourage them to branch out into the online platform. Alpagut Cilingir, the website’s Seller Services head, said that Amazon will produce more tools that can help in further selling its products in the future. Amazon Turkey’s promising and auspicious future already attracted many local businesses. On its first day alone, over 1,200 local businesses reportedly signed up on Amazon.com.tr, and about two million products were posted on the site. In addition to Turkey, Saudi Arabia is another country where Amazon will run its operations. Recently, Souq, an e-commerce site in Saudi Arabia, introduced the Amazon Global Store. Through the site, Saudi Arabia locals can conveniently access over one million products that are for sale on Amazon in the United States. Amazon is also hatching a plan to start an insurance comparison website, a search engine where people can compare prices of insurance policies. If the plan pushes through, the website could be a huge success for Amazon because many of its existing customers buy products, which need insurance coverage, from its website.