Uplift: Discusses the power of embracing your real age, self-care, and skincare entrepreneurship.

Germaine Bolds-Leftridge Founder of I Know Skincare, to discuss the power of embracing aging, self-care, and entrepreneurship. Germaine shares how her late mother’s wisdom inspired her to create a skincare brand that champions the concept of #RealAge—challenging traditional beauty standards that push unrealistic ideals of anti-aging. With over 30 years in the beauty industry, Germaine highlights the importance of representation in skincare, marketing to underserved audiences, and building generational wealth. She also dives into the challenges and rewards of starting a business later in life, emphasizing the power of knowing your audience and staying true to your vision. Whether you're an aspiring entrepreneur, a beauty enthusiast, or someone looking for motivation to embrace your journey, this episode delivers powerful insights on confidence, resilience, and business success. Tune in to hear how I Know Skincare is redefining beauty standards and empowering women to age with grace and purpose. #AMI #STRAW #BEST #SHMSSee omnystudio.com/listener for privacy information.