Whether you realize it or not, your production company has a culture. It is shaped by the owners, the employees, partners and your clients. But, should it be more than just the sum of the parts? Should it be curated and developed to such a degree that it is a specialty or has a particular affinity - potentially turning away some folks but drawing in others? In this episode, we talk to Sam Kelly from the production company and creative studio "Invisible Collective" about their approach to culture, how they build it, and why?
