41. Cristina Ward, Co-Founder, HiDef Brewing, Downtown Los Angeles (LA Road Trip!)

University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights. CREATIVE DISTILLATION Jeff York | Associate Professor | Research Director [email protected] Brad Werner | Instructor | Teaching Director [email protected] Deming Center for Entrepreneurship | CU Leeds School of Business 303.492.9018 | [email protected] -- EPISODE 41: Cristina Ward, Co-Founder, HiDef Brewing, Downtown Los Angeles (LA Road Trip!) For the next edition from our LA road trip, Brad is back with us, joining Jeff at HiDef Brewing in Downtown LA to speak with brewery co-founder Cristina Ward about the collective action aspect of the brewing community, how brewing evolved from her husband's midlife hobby to an actual brewing business, and the most important lessons gleaned from opening a brewery. We're also owned by USC Social Entrepreneurship Conference co-presenters, Jill Kickul (USC) and Sophie Bacq (Indiana). Enjoy and cheers! Learn more about HiDef Brewing and order merch at: https://hidefbrewing.com -- Learn more about CU's Deming Center for Entrepreneurship: https://deming.colorado.edu Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected]. Thanks for listening. - An Analog Digital Arts Production for the Deming Center for Entrepreneurship Produced, recorded and edited by Joel Davis "Whiskey Before Breakfast" [Traditional] performed by Jeffrey York and Brad Werner. Recorded, mixed and mastered by George Figgs.