40. Shon Hiatt (USC) on the Origins and Evolution of the Soft Drink Industry (LA Road Trip!)

University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights. CREATIVE DISTILLATION Jeff York | Associate Professor | Research Director [email protected] Brad Werner | Instructor | Teaching Director [email protected] Deming Center for Entrepreneurship | CU Leeds School of Business 303.492.9018 | [email protected] -- EPISODE 40: Shon Hiatt (USC) on the Origins and Evolution of the Soft Drink Industry (LA Road Trip!) On this installment of Creative Distillation, Jeff is still joined by special guest host-turned-special guest Shon Hiatt, Business Professor at USC, discussing his lifelong passion for soda and his paper, “From Pabst to Pepsi.” Shon is one of the nation's (if not world's) pre-eminent soft drink experts and afficionados. His entertaining stories reveal an expansive knowledge of the industry’s fascinating history. Enjoy and cheers! Learn more about Real Soda In Real Bottles and order merch (and soda!) at: https://realsoda.com Learn more about our research guest, Shon Hiatt, on his faculty page at https://Marshall.USC.edu. His paper, “From Pabst to Pepsi: The Deinstitutionalization of Social Practices and the Creation of Entrepreneurial Opportunities” was published in Administrative Science Quarterly. https://ecommons.cornell.edu/bitstream/handle/1813/75584/Tolbert13_From_Pabst_to_Pepsi.pdf?sequence=1 -- Learn more about CU's Deming Center for Entrepreneurship: https://deming.colorado.edu Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected]. Thanks for listening. - An Analog Digital Arts Production for the Deming Center for Entrepreneurship Produced, recorded and edited by Joel Davis "Whiskey Before Breakfast" [Traditional] performed by Jeffrey York and Brad Werner. Recorded, mixed and mastered by George Figgs.