18. Au Bon Climat Pinot Noir and How Yoga Evolved Into a Global Industry

University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights. CREATIVE DISTILLATION Jeff York | Associate Professor | Research Director [email protected] Brad Werner | Instructor | Teaching Director [email protected] Deming Center for Entrepreneurship | CU Leeds School of Business 303.492.9018 | [email protected] On Episode 18 of Creative Distillation, Brad and Jeff's guests are Shaz Ansari, Professor of Strategy and Innovation at the Judge Business School, University of Cambridge, and Deborah Brown, Supervisor and Researcher at University of Cambridge, and Director at Mama Social. While enjoying an Au Bon Climat Pinot Noir from California, they dive deeply into Shaz and Deborah's paper, "From Patanjali to the 'gospel of sweat': yoga's remarkable transformation from a sacred movement into a thriving global market," and discuss how yoga and other movements transit from sacred exercise to global enterprise -- and whether that's a net benefit or loss. "From Patanjali to the 'gospel of sweat'": https://www.repository.cam.ac.uk/bitstream/handle/1810/315273/Munir-Ansari_from%20patanjali%20to%20the%20gospel%20of%20sweat.pdf?sequence=1&isAllowed=y Shaz Ansari: https://www.linkedin.com/in/shaz-ansari-65a847/ Deborah Brown: https://www.linkedin.com/in/deborah-brown-233b4a60/ Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected]. Thanks for listening. - An Analog Digital Arts Production for the Deming Center for Entrepreneurship Produced, recorded and edited by Joel Davis "AcidJazz" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/