Lou Grassi: "How the Hell Did This All Happen?" | Gear Up For Growth

Here's what it takes to grow a CPA firm from zero to the Top 100—without losing your soul.Gear Up for GrowthWith Jean CaragherFor CPA TrendlinesWhen Lou Grassi started his firm at age 24, he couldn’t afford to pay himself. There was no client base, no safety net, and no guarantee it would work.More than four decades later, Grassi is the 56th largest accounting firm in the U.S., with $146.5 million in revenue, seven offices, 58 partners, and more than 560 employees. And yet, as Grassi tells host Jean Caragher on Gear Up for Growth, the most important lessons from that journey have very little to do with size.They have everything to do with intention.More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for GrowthMore CPA Trendlines videos and podcasts hereIn this conversation, Grassi reflects on what it takes to build a firm that grows sustainably, treats people like owners, and stays independent in a profession reshaped by private equity, talent shortages, and rapid change.