Kristen Lewis: The Biggest Challenge Marketing Accounting Firms | Capstone Conversations (Jean Caragher)

Capstone Conversations. Informal and informative discussions with leading growth strategists from the nation's most dynamic CPA firms.With Jean Caragher.  For CPA Trendlines.  In a business not always comfortable with notoriety, it takes bold ideas to position an accounting firm in the marketplace, according to Kristen Lewis, director of marketing at EisnerAmper and a member of the Association for Accounting Marketing Hall of Fame. Show notes here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Find Jean Caragher's Capstone Conversations every Monday here. | Catch Jean Caragher every Friday with Gear Up for Growth here. "CPA firms are conservative," Lewis tells Jean Caragher in this episode of Capstone Conversations. "They're compliance-driven environments. They generally want to see what other people are doing before they take a leap. And that makes the bold ideas that will help differentiate you a harder sell."Listen to, read, or watch our Capstone Conversation, and find out:How the EisnerAmper marketing team became an online machine.What she learned about herself and her team due to the pandemic.The biggest challenge in marketing an accounting firm. (Kristen's response is important and one you've heard before.)The rise of content marketing and its tie to the change in technology.