Judy Trepeck on How to Think Beyond Accounting

With Steven Sacks   The NEW Fundamentals   Armed with the latest technologies, accountants can do more than ever – faster, better, and cheaper.   But too many accountants are missing the biggest opportunity that technology creates, according to Judy Trepeck, long a leading figure in the profession.   In her conversation with Steven Sacks, Trepeck, currently senior vice president for customized training at the Michigan state CPA society, outlines how CPAs can go beyond basic accounting to provide more value-added services. It requires experience, talent, ambition, and, maybe most of all, intuition.   Trepeck provides a framework for any accountant to ad advisory services to their menu of offerings.