John Garrett: Embrace Your And; Transform Firms | Gear Up For Growth

Your job title doesn't define you. Your 'and' does. Gear Up for GrowthWith Jean CaragherFor CPA Trendlines“If we make sure that people are doing their ‘ands,’ they’re going to accidentally do their best work,” says John Garrett, author of "What’s Your ‘And’?" and stand-up comedian. During his appearance on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing, the self-described "recovering CPA" says, “They’re going to accidentally stay. You’re going to attract more talent. You’re going to attract more clients. Everything good is going to happen from that.”.  More Gear Up for Growth here. | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts hereGarrett says your job title doesn’t define you, your “and” does. An “and” is a passion, hobby, or interest outside of work that makes people unique and memorable. “You’re not a CPA; you’re a human being that does accounting work. You’re bigger and better than a tiny, little job title,” he explains.