Hector Garcia: How Niche Knowledge Drives Success

The DisruptorsWith Liz Farrfor CPA TrendlinesAny accountant who has ever met Hector Garcia will likely use the adjective ‘generous’ to describe him. Since 2011, he’s been sharing his encyclopedic knowledge of QuickBooks on a YouTube channel that has generated millions of views. Because of that YouTube channel, he hasn’t printed business cards for two years. In this discussion, he shares tips for transitioning to value pricing, provides a step-by-step blueprint for offering additional advisory services to clients, and discusses two strategies for finding new clients. Instead of hoarding our specialized knowledge as a means to give us job security, Hector believes we should share that knowledge widely to help reduce the misinformation around taxes and accounting.More here: https://cpatrendlines.com/?p=98347