Calvin Harris: The Future of Accounting Belongs to Those Willing to Rethink Everything | Gear Up for Growth

Accounting teams should be intentionally designed around technology, outsourcing, and evolving organizational structures Gear Up for Growthwith Jean Caragherfor CPA Trendlines“We're at a time where we have multiple generational changes happening all at the same time," says Calvin Harris Jr., CEO of the New York State Society of CPAs, during a recent episode of Gear Up for Growth, hosted by Jean Caragher, president, Capstone Marketing, and powered by CPA Trendlines.According to Harris, technology, alternative practice structures, outsourcing and changing workforce expectations are converging to reshape the future of public accounting. Firm leaders must look beyond today's headlines and begin rethinking how their firms operate, develop talent and deliver value to clients.MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth here MORE CPA Trendlines Streaming Network hereAlthough artificial intelligence dominates much of today's discussion, Harris believes technology is just one piece of a much larger transformation. "You can't be effective in this work anymore without also being effective in technology,” he says. “You will get lapped in terms of how efficient people can be."Rather than viewing AI as a standalone initiative, Harris encourages firms to think strategically about how technology supports new business models, enhances advisory services and improves the client experience.