Automation isn’t replacing accountants—it’s exposing who can’t evolve. Accounting Influencers With Rob Brown Artificial intelligence isn’t a future disruptor—it’s already embedded in accounting. The profession’s survival depends on how quickly firms adapt. “The robots are coming—scratch that—they’re already here,” says Accounting Influencers host Rob Brown. “AI literacy isn’t optional anymore. If you’re treating AI as tomorrow’s problem, you’re already behind the curve.” The latest episode explores the seismic impact of automation on accounting and the urgent need for firms to transform their skills, strategies, and structures. MORE Accounting Influencers with Rob Brown Citing a McKinsey report, Brown notes that nearly 80% of organizations already use AI in at least one core function. “It’s pervasive now,” he says. “Reconciliation, data entry, transaction classification—AI eats those jobs for breakfast.” A 2023 OpenAI study even found that automation could impact nearly all tasks performed by accountants and auditors. Yet, surprisingly, the accounting job market hasn’t collapsed. “Two years into the generative AI journey, most jobs haven’t vanished,” Brown observes. “The danger isn’t robots replacing humans—it’s humans who fail to leverage robots being replaced by those who do.”
