Sara Antonson is co-owner of Riverbend Winery & Distillery in Chippewa Falls, Wisconsin. She joins ConversActions to share how her family transformed Riverbend into a welcoming community hub after taking ownership in 2022, blending family values, hospitality, and innovation. From navigating supply chain hurdles to leveraging social media, she offers candid insights into the challenges and rewards of running a family-owned winery. You will also hear practical lessons on teamwork, customer experience, and staying true to your market. In this episode, we explore: (02:01) The origin story of Riverbend Winery (05:13) The family dynamics with two generations in the business (06:28) Modern communication in winery operations (09:18) Technology’s impact on winery operations (12:52) Wisconsin-inspired wine label design (15:41) Winery marketing strategy reimagined (18:26) Customer care and knowledge (22:24) Chippewa Valley grape-based winery Links mentioned in this episode: Riverbend Winery & Distillery Connect with Sara Antonson on LinkedIn The Experience Economy – Book
