On today's episode, marketing expert, Marcus Sheridan returns to discuss significant shifts in the marketing landscape with Jim. Emphasizing the growing impact of AI, Marcus revisits his journey from founding River Pools during the financial crisis to becoming a marketing thought leader. He highlights the importance of addressing customer questions and concerns online, introducing the 'They Ask, You Answer' approach, which has become pivotal for home contractors globally. Marcus shares the evolution of his business from a small pool company to a leading franchise, underlining the power of inbound and content marketing. He elaborates on the importance of price transparency and the need for businesses to adapt to changing consumer expectations, helping them build trust with their audience. Additionally, he stresses the need for businesses to think like media companies to stay relevant and successful, especially with the rise of private equity in the home service industry. By leveraging modern tools and shifting perspectives, businesses can attract more leads and strengthen their market position. Get Marcus' New Book - Endless Customers https://www.theradiopitchman.com https://www.impactplus.com/what-is-they-ask-you-answer #marcussheridan #theyaskyouanswer #jimklauck
