Black GDP Conspiracy

The seismic shift in how important black dollars have become is credited to social media and the vocal and voluminous online entity known as Black Twitter. More African-American consumers are demanding products and marketing that embrace diversity without pandering and that are culturally relevant. The report reveals that black spending power has reached $1.2 trillion. In some markets, black consumers have a considerable spending footprint. Although African Americans make up only 14% of the U.S. population, they spend $573 million on personal hygiene items; $810 million on bottled water; and $151 million in the luxury non-essential products market (which includes items such as watches and fragrances). We support the economy because our rights are not equal to our spending power.

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