TikTok Is Creating Music Stars – And The Music Industry Is Watching - Consider This from NPR

User-generated content specific to TikTok has propelled songs old and new to viral success. Whether it's someone lip-syncing to a song, or participating in a dance or trend using that song, it's made music discovery more participatory.

Success on the app can lead to success on the charts, and record labels are looking to TikTok for their next stars.

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