How Name, Image, and Likeness Contracts Are Transforming College Sports

The NCAA's March Madness Tournament is upon us, and after over two years of pandemic restrictions at sporting events, stands are packed to full capacity with fans.

Transformative changes are happening off of the court too: for the first time in March Madness history, college athletes can cash in on endorsement deals because of changes to the NCAA's Name, Image and Likeness (NIL) policies, which are a result of a Supreme Court ruling last summer.

While the new arena in college sports has been lucrative for athletes, with contracts reaching 7 figures, NIL advocates are concerned about the lack of legal and financial protections for students.

We speak with Stewart Mandel, Editor-In-Chief of college football at The Athletic, about how the current nature of NIL deals may risk exploiting student-athletes.

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