There are two kinds of businesses: the ones that sell products and the ones that care about their communities. Today, Kristina chats with Mariam White, founder and CEO of Living Beauty, a Canadian luxe spa and distributor of premium beauty products. Together, they discuss Mariam’s journey from beauty school to launching her dream storefront in Toronto. Mariam shares what it really takes to create a brand people return to not just once, but for years. Spoiler: she believes in choosing de...
