S7 Bonus: The Spatial Applied Math Engine: Building Geospatial AI for Franchise Growth with Kateryna Sytnyk, Co-Founder of Fract & CTO Doctor

From Code Story: Insights from Startup Tech Leaders Noah Labhart | Podcast for Technical Founders & Startups

Kateryna Sytnyk is originally from Ukraine, but moved to the states 15 years ago after winning the green card lottery. Her background is in applied mathematics, and she grew up surrounded with logical brains - for example, her grandparent was literally a rocket scientist. When she moved to the US, she dove right into the world of entrepreneurship. Outside of tech, she travels a lot, being a digital nomad, and likes to salsa dance. She is fascinated with psychology and what drives behavior. For her prior startup, she utilized her background in applied math, combined with her co-founder's experience in the space, to create a way to optimize territory creation - for franchises, sales teams, etc. and predict revenue for said territories. When she moved on from that gig, she started a new thing - one that would enable women founders to build technical solutions. This is the creation story of Fract... and CTO Doctor.

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