S7 Favorite: The Blueprint for a $1B Product Launch: Automating GTM Silos with Derek Osgood, Founder of Ignition
Derek Osgood comes from a family of entrepreneurs, and has always known he wanted to start something himself. Prior to that, he worked for other companies, large and small, in product and marketing roles. Some of the companies he worked for included Playstation, Rippling and BBVA. Outside of his profession, he loves to travel the world, and is a huge fantasy story nut. It's worth noting that we geeked out on fantasy novels for a good 10 minutes, as your host is a fantasy nut as well. At his previous companies, Derek has been through hundreds of product launches, of various types and sizes. In his words... every one of them was a dumpster fire, no matter the size and supposed maturity of the company. It was always a challenge, and after trying to build a robust process in every tool imaginable, he decided to set out and build it right. This is the creation story of Ignition.
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