S5 Bonus: The B2B Pivot: Scaling an AI Trust Engine to 15M Daily Contents with Lyric Jain of Logically
Lyric Jain comes from a family of business people, and is an engineer by training. He was born in India, and spent the first half of his life there. When he was 12, he moved to the United Kingdom. He has always been fascinated in physical engineering, mostly, which is interesting since he plays in the digital space now. He is a huge football fan - thats European football, or soccer for us in the US). In fact, he was obsessed with it while he was attending University, playing the console games and memorizing the rosters and stats for the live sport. He specifically loves Manchester United, and typically spent around 20 hours a week watching football. In 2015, Lyric unfortunately lost his Grandmother, to what he states as health misinformation from forwards. This combined, with the Brexit happenings, the US elections, and general world happenings, he started to see first hand the trend, that behavior was being influenced by online activity. This is the creation story of Logically.
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