S5 Bonus: From Art to a Salesforce Acquisition: The Troops Story with Greg Ratner

From Code Story: Insights from Startup Tech Leaders Noah Labhart | Podcast for Technical Founders & Startups

Greg Rather comes from a family of artists, so he always envisioned himself going in to art. From an early age, he was drawing and creating comics (funny enough, centered around his favorite animal - pigs). And back then, he was also a budding entrepreneur. In fact, in grade school, he would Xerox his comics and sell them at school for a buck a piece. In High School, he got into animation and game development, which was the catalyst for his interest in programming. He started out for doing animation by hand, drawing each cell and each frame by itself, which was super tedious. The tools he switched to was Director and Flash, allowing him to create stop animation, eventually layering programming into the mix as well. Outside of tech, he is a purple belt in jiu-jitsu. He also enjoys cycling and cooking, which both were handy hobbies during the pandemic. After feeling the pain of having to log into a myriad of tools day to day to get their jobs done, Greg and his co-founders decided to build a connected application, to drive revenue communications. This is the creation story of Troops.

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