S5 Bonus: Productizing an Engineering Nightmare: Turning Integration Debt into an API Powerhouse with Brendan Wood of Passiv

From Code Story: Insights from Startup Tech Leaders Noah Labhart | Podcast for Technical Founders & Startups

Brendan Wood lives in New Brunswick, Canada, with his wife and 3 kids. They live in an old house, and from his per-view, he has done way to many projects on it. In fact, shortly after they moved into the house, they discovered foundation problems and had to re-pour a new foundation (which is a massive undertaking). They have a cabin a half hour drive out of town, which is is Brandan's happy place. There is a beach, land, hammocks - and its a place where the whole family can run free. He grew up in New Finland, and in college, studied mechanical engineering. This focus led him into robotics - specifically the kinematics side - and software development. All in all, he chose the latter, cause it was easier to start a career. One day, he found he had a personal itch to solve a problem, while managing his personal stock portfolio. As his account grew, his risk tolerance changed, and general shifts happened in the market, he found that keeping on top of his portfolio was particularly time consuming and tedious. He got bored of doing this manually, and built a script out of frustration for having to manage this manually. This is the creation story of Passiv.

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