S10 E30: The QR Code Data Shift: Connecting Physical Interactions with Digital Marketing Fabrics and Scaling Contactless Engagement with Ravi Pratap Maddimsetty, Co-Founder & CTO of Uniqode

Ravi Pratap Maddimsetty lives in Bangalore with his family. Early on, he joined startups where his friends worked, in order to get to know the landscape of how they functioned. He fell in love with the tech, team and early innings of building a business - so much so, that he eventually started his own. He has been an entrepreneur for 15 years - or in the woods, as he says. But outside of tech, he's married with 2 girls. He loves spending time with his family, playing tennis, being outdoors or skiing. Ten years ago, Ravi was riding the wave of smartphones, tinkering with numerous technological solutions to connect users to their world via their smartphone. After moving through beacons, NFC, GPS and others - they started to think about how they could use the camera, which was on every device, to read QR codes. This is the creation story of Uniqode.

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