They Built a National Champion by NOT Focusing on Winning

Most youth sports are built to sort kids into winners and losers. Jason Zemke built the Charlotte Cardinals to keep kids playing. We’re joined by Jason from Charlotte, North Carolina, the head coach behind one of the fastest-growing youth rugby programs in the United States. The Cardinals exploded from a brand-new club into a national powerhouse, but the real story is how they did it: treating rugby as a community first, a development pathway second, and a scoreboard a distant third. We dig ...