Greg Peters: The Shift Every Coach and Leader Must Make

What does it truly mean to build an authentic culture in high-performance sports? Greg Peters, whose remarkable 25-year career spans leadership roles at Bay of Plenty Rugby, New Zealand Rugby Union, the Hurricanes, Argentina Rugby, SANZAR, and now as CEO of New Zealand Rugby League, reveals the profound insights he's gathered from both sides of the rugby divide. Peters challenges conventional wisdom about leadership, arguing that culture isn't about "words on a wall" but something tangible y...