Most Gamers are MIDDLE-AGED?!

Game studios keep chasing Gen Z and Gen Alpha, but the hardcore gamers are actually middle-aged. According to a new survey, the average age of gamers is 37 and rising, with older gamers being the more hardcore players. Almost 30% of gamers over age 50, which tracks if they've been playing since the Atari or NES days. Really it's Gen X that bankrolls nerdom, and you want to keep the people who BUY your stuff happy.