Drinkaware has launched its new Christmas campaign, “Gift Yourself Tomorrow,” encouraging adults to drink more mindfully over the festive season so they can wake up refreshed and ready to enjoy the moments that matter. New research from the Drinkaware Barometer shows a growing appetite for healthier drinking habits in Ireland — especially among younger adults — but awareness of the HSE’s low-risk drinking guidelines remains very low. The campaign aims to bridge that gap with practical tips, alcohol-free options, and tools to help people stay in control during the busy party season. Alan Morrissey had a chat with Maedhbh Firmino da Silva, Deputy Manager at Bushypark Addiction Treatment Centre on Friday's Morning Focus. Photo (c) Drinkaware LinkedIn
