#930- The Ultimate Guide to Selling Cold, Warm, and Hot Leads

If you're trying to sell to everyone who breathes on your profile, then you're doing this wrong.

Look, not all leads are created equal. I learned this early in the game when I had to take my business from zero to $5,000 in one month.

You can't talk to a cold lead like a hot lead. You can't talk to a warm lead like a HOT lead. This sh*t doesn't work. ❌

I'm dropping the ultimate guide to determining the temperature of your lead and step-by-step process to get them on the phone.

If you're struggling to book sales calls…

Dial in your focus during this episode. 🔥

Top Quotes:

"In order to determine the temperature of the lead, you need to look at two things. You need to look at the time of response and number two, you need to look at the length of response." (1:30)

"What you need to do with cold leads is build a relationship with them." (2:30)

"What you wanna do if a prospect is being really short you can ask expansive questions." (4:30)

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