In this episode, Gresham opens up about the internal doubts that have slowed his progress over the past two months. He wrestles with the classic “where’s the payoff?” question, balancing paid lead packs against the organic social media tactics that have yielded better results for him. He also questions the “broad‑stroke” philosophy advocated by some brokers, noting that casting a wide net brings unqualified leads and dilutes focus. Finally, Gresham commits to a step‑by‑step approach, experimenting with the new domain, building out content, and granting limited access to a partner who can help execute the plan. He emphasizes the importance of consistency, creativity, and community collaboration, promising regular updates and encouraging listeners who are builders to keep moving forward. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE . I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3 . Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
